About us

Upcycle with Jing was founded in Finland in 2020, we specialize in transforming discarded plastic bottles into stunning, wearable art. Each piece reflects our commitment to sustainability and our belief that fashion can be both beautiful and responsible.

Our mission goes beyond creating jewelry, it’s about reshaping how we view waste and inspiring a movement toward conscious fashion choices.

Our Story

Unlike many recycled brands that look obviously handmade or low-cost, our pieces are crafted to the highest standard. You’d never guess they’re made from plastic bottles — and that’s the magic. People are often genuinely surprised when we tell them. We’ve heard it so many times:

“Wait, seriously? No way - you’re kidding!”

That moment of surprise is exactly what we love, and what we design for: turning waste into something unexpectedly elegant.

It’s what sets us apart from traditional jewelry brands.

We create surprise, not only through the story behind our materials, but through the design itself. Our pieces are thoughtfully crafted, with refined forms and vibrant colors. They are made from recycled materials, yes, but what truly draws people in is the beauty of the design and the quality of the craftsmanship.

We bring unexpected joy. We upcycle the value of what was once wasted, not just in material, but in meaning. This principle guides how we design every new product line.

We hope they buy it because it’s beautiful, handcrafted, and something that brings them joy, and only afterward, they learn: it was once just a plastic bottle.

Our Jewelry

Each piece in our collection is a love letter to nature, crafted with intention and care. Designed by Jing and handmade by a community of artisan mothers in Helsinki, our jewelry transforms forgotten materials, like discarded plastic bottles, into timeless treasures. We don’t just create accessories, we tell stories of rebirth, resilience, and the delicate beauty of our planet.

Every curve, color, and detail is a tribute to the natural world we’re committed to protecting. Wear our jewelry, and carry a piece of nature’s elegance with you, wherever you go.

Comfort is another important part of our brand: our jewelry is so lightweight, you can wear it all day without even noticing. I hope the flower symbol can also capture that sense of effortlessness — light, airy, and natural, just like the pieces we create.

Proudly Finnish

We are honored to carry the Avainlippu and Design from Finland marks, a recognition of our commitment to local craftsmanship and quality. These prestigious certifications ensure that our designs are not only eco-friendly but also genuinely Finnish in both origin and production.

Our Crafting Process

1. Cutting: We carefully cut recycled plastic bottles into specific shapes.
2. Melting: Next, these cut pieces are delicately melted, transforming them into various beautiful flower shapes, each embodying a unique character and style.
3. Coloring: We use a range of vibrant colors to bring life and depth to the flowers, ensuring each piece stands out with its own unique charm.
4. Assembling: Finally, the colored flowers are thoughtfully assembled with other golden/silver components to create the final jewelry piece

Meet Our Founder & Designer - Wang Jing

I began my design journey studying industrial design in China. At the time, the field was full of excitement and innovation, but it lacked something I deeply cared about: a sense of responsibility toward people and the planet. Sustainability was rarely part of the conversation, and I often felt disheartened by how much waste design could create.

One experience that stayed with me was a university project in Jingdezhen, China’s porcelain capital. While working there, I witnessed firsthand the harsh conditions faced by ceramic workers. Many suffered from serious health issues caused by inhaling dust or prolonged exposure to asbestos in the kilns. That experience shifted something in me: I realized that as designers, we’re not only responsible for the materials we use, but also for the wellbeing of the people who bring our creations to life.

This inner conflict eventually led me to Finland, where I pursued a master’s degree in sustainable design at Aalto University. There, I found a culture that valued slowness, responsibility, and emotional connection. I focused my studies on the artistic recycling of plastics — exploring how waste could become a medium for beauty, storytelling, and transformation.

One meaningful turning point came when I participated in TOKYO Christmas Market, hosted by Aalto Arts. I brought a small collection of handmade jewelry made from recycled plastic. I didn’t expect much, but to my surprise, people responded warmly. Strangers told me how the pieces made them feel, how touched they were by the idea of waste becoming something beautiful. That experience gave me the confidence to take the leap.

This is how Upcycle with Jing was born.

Today, I design and handcraft jewelry that is light, vibrant, and full of emotion: using discarded plastic bottles as my material. Each piece is a quiet rebellion against throwaway culture, and a reminder that beauty can grow from unexpected places.

Wang Jing

Founder & Designer

COMPANY INFO

Company name: Digitaalitoimisto Break osk / Upcycle with Jing
Email: jing@upcyclewithjing.com
Business ID 2696839-4
Address Vermonkuja 1, 00370 Helsinki, FINLAND