I’m Jing, the founder and designer of Upcycle with Jing. The idea for this brand was born from a moment that shook me—while sitting on a train in India, I watched as parents taught their young child to throw a plastic bottle out of the window. It made me realize that waste isn’t just an environmental issue; it’s a mindset. I knew then that I wanted to change the way we see discarded materials.

Today, we transform recycled PET plastic bottles into handcrafted jewelry in Helsinki, proving that ‘waste’ can be something beautiful. Wear our designs, and carry a story of transformation with you—one that challenges the norm and redefines value