Pride is more than just a celebration. It’s about love, courage, and being true to yourself. Upcycle with Jing believes fashion is a form of self-expression and support. This Helsinki Pride Month, let your outfit speak with heart and maybe a little sparkle too.
Here are some simple ways to style yourself with pride, support the LGBTQIA+ community, and stay true to your values.
You are welcome to shop online at www.upcyclewithjing.com, or visit us in person at MUJI Local Design Village, Kamppi, Helsinki.
1. Wear the Colors of Pride
Every color in the Pride rainbow has a meaning, just like every person has their own story. Try adding pops of pride color into your everyday look. The rainbow is usually ubiquitous. But you can also just use one or two colors at a time. The result is stronger and more elegant.
Our Rainbow Silk Scrunchies, each handcrafted in Finland by immigrant mothers using leftover mulberry silk. They’re soft, vibrant, and full of meaning.
If you are looking for something small and meaningful, our latest spring collection, Pansy Earrings - Rainbow, inspired by a Nordic wildflower, is a soft but powerful nod to visibility and love. You don’t have to be loud to be proud.
However, pride fashion isn’t just about color. It’s about showing up as your true self and standing with others. You can explore the Pride.fi which offer a beautiful collection of local, LGBTQ+ friendly pieces, from clothing to art, each one supporting the Helsinki Pride community.
2. Make Your Fashion Speak: : What You Wear Tells a Story
Your style is your voice. You can use it to show love, kindness, and support. Fashion can be activism. Tom of Finland (Touko Laaksonen), his iconic, unapologetic art changed how queer bodies and stories were seen. Today, his legacy lives on through the Tom of Finland Foundation, supporting LGBTQ+ artists worldwide.
Creators like Rolf Ekroth, whose designs blend soft power and Nordic minimalism, bringing quiet strength to the forefront.
Another designer whose work I deeply admire is Mert Otsamo. His bold silhouettes, dramatic textures, and fearless approach to fashion remind me that creativity knows no bounds, and that being different is a strength.
We carry that same spirit into our own designs, using upcycled materials and thoughtful craftsmanship to create accessories that speak without words.
Triple Apple Stud Earrings - rainbow. We've chosen a sparkling palette of red, orange, yellow, blue, green, and purple to capture the essence of the rainbow.
Triple flower drop earrings - rainbow. Each color was carefully tested to ensure it shines with a joyful and colorful glow.
3. Sustainable + Community + Craft: The Power of Local Brands
Pride is about people, and that includes protecting the planet and supporting local creators. Branding can be more than visual. It can be a voice for change. By choosing small, ethical brands, you’re not just dressing up for Pride. You’re uplifting voices and values that matter.
Show Us Your Pride Style
Together, let’s celebrate love in every color, support one another, and wear our values with pride. Enjoy 15% off all month long with code PRIDE2025 at checkout.